Escrita Comercial em inglês
Um curso de Inglês Específico - Business Writing.
Um curso de nível intermédio - avançado, muito específico e de curta duração para quem precisa de melhorar e praticar a vertente escrita da língua para fins profissionais.
Unit 1 |
Language Structures |
Titles |
Key Point 1 |
Discussing the use of email and its impact on the workplace. Reviewing different formats and styles used for emails. Considering the transactional and relational functions of language. |
Email exchanges concerning |
Key Point 2 |
Considering the use of English as a lingua franca in relation to clarity and correctness and the achievement of aims. |
Emails written by speakers of English as a lingua franca, requesting and providing information |
Key Point 3 |
Analyzing ambiguous or offensive emails and reviewing ways of avoiding communication problems. |
Unclear, ambiguous and inappropriate emails |
Unit 2 |
Language Structures |
Titles |
Key Point 4 |
Discussing the use of letters as opposed to emails. Reviewing the format and generic features of letters. |
Follow-up letter |
Key Point 5 |
Reviewing the use, format, structure and style of memoranda. |
Memorandum concerning procedures in case of fire |
Key Point 6 |
Reviewing the format and style of faxes. |
Fax concerning forthcoming office move |
Unit 3 |
Language Structures |
Titles |
Key Point 7 |
Analyzing a letter of complaint, focusing on structure, use of linking words in the development of a strong argument. |
Letter of complaint concerning a training course |
Key Point 8 |
Analysis of style and tone, and discussion on strategy in dealing with difficult issues in writing. |
Response to the letter of complaint on the training course |
Key Point 9 |
Considering the need for directness and features of style that avoid ambiguity, but are not offensive. Reviewing direct and indirect language. |
Disciplinary memorandum |
Unit 4 |
Language Structures |
Titles |
Key Point 10 |
Considering types of reports and conventional formats and terminology used for reports and proposals. |
Report on problems at a fashion store |
Key Point 11 |
Analyzing alternative formats for reports, including the nature and purpose of executive summaries. Reviewing features of formal and impersonal style used in reports. |
Incident report |
Key Point 12 |
Considering proposals and their uses. Analyzing the role of structure in building persuasive arguments. |
Proposal concerning the choice of a relocation firm |
Unit 5 |
Language Structures |
Titles |
Key Point 13 |
Reviewing the standard format of agendas and terminology concerning agendas and minutes. |
Management meeting agenda |
Key Point 14 |
Considering the purpose and structure of minutes and the language used in minutes. |
Minutes of management meeting |
Key Point 15 |
Analyzing different approaches to writing minutes, including stylistic features of formal minutes. |
Excerpt from the minutes of a board meeting |
Unit 6 |
Language Structures |
Titles |
Key Point 16 |
Considering the notion and importance on effective writing in business. Discussing aspects of good and poor writing. Reviewing writing as a systematic process involving planning, writing and revising. |
Memorandum on effective writing |
Key Point 17 |
Analyzing and revising/rewriting a poorly written text using an editing checklist. Considering the use of graphics in text. |
Email for revision |
Key Point 18 |
Considering the importance of tone and individual voice in writing social letters. Considering sources of offense or irritation in writing. |
Letter of condolence |