Curso de Inglês para Empresas Gama APP - nível 4A
APP4A - Um curso de Business English num nível elevado.
UNIT 1 TARGET FOCUS |
1.1 Discussing general and specific objectives |
|
Functions: |
Referring to initiatives and general objectives Discussing the implementation of initiatives Referring to measurable targets |
Target Language: |
Language for discussing initiatives and objectives Terms for discussing measurability |
Theme: |
A continuous-improvement initiative |
1.2 Explaining targets |
|
Functions: |
Explaining specific targets |
Target Language: |
Verbs for describing targets – Present Continuous and Present Simple usage |
Theme: |
Setting targets for the continuous-improvement initiative |
1.3 Assessing targets and expectations |
|
Functions: |
Assessing the achievability of objectives Discussing limitations |
Target Language: |
Words and phrases for describing achievability, and their opposites Idioms for referring to objectives and expectations |
Theme: |
Target overload |
UNIT 2 PROBLEM-SOLVING |
2.1 Focusing on problems |
|
Functions: |
Drawing attention to problems Referring to key issues Referring to side issues |
Target Language: |
Collocations: verbs and adjectives used with problem Idioms for describing problems |
Theme: |
Virtual teams |
2.2 Considering solutions to problems |
|
Functions: |
Focusing on possible solutions to problems Assessing possible solutions to problems |
Target Language: |
Collocations: verbs and phrases used with option(s) Words and phrases for discussing options |
Theme: |
Virtual teams |
2.3 Reacting to suggestions |
|
Functions: |
Expressing reactions to proposals Emphasizing positive and negative reactions to proposals |
Target Language: |
Phrases for reacting to proposals |
Theme: |
Virtual teams |
UNIT 3 MOVING FORWARD |
3.1 Recommending courses of action |
|
Functions: |
Suggesting action to be taken Emphasizing the importance of action |
Target Language: |
Cleft sentences |
Theme: |
Core business and outsourcing |
3.2 Building consensus |
|
Functions: |
Referring to comments made by others |
Target Language: |
Verbs and collocations for referring to comments made by others |
Theme: |
Core business and outsourcing |
3.3 Discussing commercial projects |
|
Functions: |
Referring to stages of commercial processes |
Target Language: |
'Verbing' (using nouns as verbs) Terms for referring to commercial processes |
Theme: |
Core business and outsourcing |
UNIT 4 TEAM DYNAMICS |
4.1 Coordinating teamwork |
|
Functions: |
Arranging contact with others Reporting on plans and progress |
Target Language: |
Phrasal verbs and phrases with get |
Theme: |
Changing a meeting agenda |
4.2 Communicating positively |
|
Functions: |
Phrasing statements positively |
Target Language: |
Words and phrases for adding a positive tone |
Theme: |
The psychology of positive communication |
4.3 Discussing team interaction |
|
Functions: |
Describing how people interact Discussing team problems |
Target Language: |
Phrasal verbs and phrases with get Words and expressions for describing team problems |
Theme: |
Defining professionalism |
UNIT 5 KNOCKOUT PRESENTATIONS |
5.1 Linking and contrasting arguments |
|
Functions: |
Linking points and arguments Contrasting opposing arguments |
Target Language: |
Words and phrases for linking and contrasting |
Theme: |
Acting versus presenting |
5.2 Illustrating points |
|
Functions: |
Using parallels to illustrate points Simplifying and condensing |
Target Language: |
Words and phrases for drawing parallels Words and phrases for simplifying and condensing |
Theme: |
The role of slides in presentations |
5.3 Highlighting important points |
|
Functions: |
Referring to obvious-but-important issues Signaling especially important issues |
Target Language: |
Phrases for referring to obviousness especially, particularly, notably, chiefly and related phrases |
Theme: |
Presentation training |
UNIT 6 BUSINESS PROPOSITIONS |
6.1 Pitching proposals |
|
Functions: |
Using question-and-answer explanations Linking subjective and objective arguments |
Target Language: |
Words and phrases for linking answers to questions |
Theme: |
Making pitches to potential investors |
6.2 Asking probing questions |
|
Functions: |
Asking sophisticated questions Intensifying questions Softening questions |
Target Language: |
Question forms |
Theme: |
Seeking funding for a new invention |
6.3 Responding to proposals |
|
Functions: |
Explaining thoughts on proposals Qualifying degrees of agreement and disagreement |
Target Language: |
Words to describe feelings about proposals less than / not 100% / overly / more than a little + adjective Phrases for describing agreement and disagreement |
Theme: |
Seeking funding for a new invention |
UNIT 7 SKILLS AND QUALITIES |
7.1 Describing personal qualities |
|
Functions: |
Describing personal qualities |
Target Language: |
Personal qualities: nouns and related adjectives |
Theme: |
Personal qualities of entrepreneurs |
7.2 Assessing professional performance |
|
Functions: |
Discussing acceptability and satisfaction |
Target Language: |
Adjectives and opposites with prefixes un- and -in |
Theme: |
Evaluating candidates in recruitment interviews |
7.3 Discussing imaginary scenarios |
|
Functions: |
Describing hypothetical scenarios |
Target Language: |
Review of zero, 1st and 2nd conditional Use of zero and first conditional in 'scenario discussions' |
Theme: |
Behavioral interviews |
UNIT 8 ORGANIZATIONS |
8.1 Describing types of organization |
|
Functions: |
Referring to specific types of organization Categorizing organizations |
Target Language: |
Terms and abbreviations for types of organizations |
Theme: |
Different types of company in different countries |
8.2 Assessing organizations |
|
Functions: |
Describing positive and negative organizational characteristics |
Target Language: |
Adjectives for assessing organizations, and prefixes for opposites |
Theme: |
Assessing organizations as potential investments, and as suppliers |
8.3 Weighing advantages and disadvantages |
|
Functions: |
Discussing advantages Discussing disadvantages |
Target Language: |
Phrases for discussing and weighing advantages and disadvantages |
Theme: |
Private-sector versus public-sector organizations |
UNIT 9 BEATING THE COMPETITION |
9.1 Comparing competing products and services |
|
Functions: |
Making emphatic comparisons Describing degrees of quality Describing price levels |
Target Language: |
Idioms for making comparisons Idioms for describing price and quality |
Theme: |
Magazine reviews, investing in a new production line |
9.2 Discussing competitive strategies |
|
Functions: |
Describing similarities and differentiation Discussing price competition |
Target Language: |
Business competition: terms, phrases and idioms |
Theme: |
Competing on price v differentiation |
9.3 Making complex comparisons |
|
Functions: |
Referring to specific criteria Discussing comparable criteria |
Target Language: |
Synonyms for criterion Words and phrases for comparing criteria |
Theme: |
Airline competition, Edward de Bono's 'surpetition' |
UNIT 10 SEEDS OF SUCCESS |
10.1 Discussing potential |
|
Functions: |
Assessing potential |
Target Language: |
potential – usage and phrases |
Theme: |
Business potential of green energy |
10.2 Describing growth and contraction |
|
Functions: |
Describing empirical changes and trends |
Target Language: |
Words, phrases and idioms for describing trends |
Theme: |
Crocs |
10.3 Explaining ideas |
|
Functions: |
Describing the origins of ideas |
Target Language: |
Words and phrases for discussing ideas |
Theme: |
Jibbitz |
UNIT 11 PLANS AND SCHEDULES |
11.1 Discussing priorities |
|
Functions: |
Describing priorities Contrasting ideal situations and real constraints |
Target Language: |
Phrases related to priority Phrases for referring to ideal situations |
Theme: |
Scheduling a project at a chemicals plant |
11.2 Discussing detailed schedules |
|
Functions: |
Using specific scheduling terms Explaining interrelationships between plans |
Target Language: |
Schedule terminology Words for describing interdependence |
Theme: |
Critical Path Analysis |
11.3 Stressing important points |
|
Functions: |
Stressing important points verbally Stressing important points in writing |
Target Language: |
Words and phrases for stressing important points verbally Words and phrases for stressing important points in writing |
Theme: |
Planning the design phase of a project |
UNIT 12 WHEELS IN MOTION |
12.1 Discussing work in progress |
|
Functions: |
Referring to ongoing activities Referring to the current state of affairs |
Target Language: |
Words and phrases for referring to the present |
Theme: |
Opening a new sales office |
12.2 Discussing planned progress |
|
Functions: |
Referring to future points in time Discussing targets in relation to future timeframes |
Target Language: |
Review of future perfect and future continuous tenses Phrases for referring to future points in time |
Theme: |
A publishing schedule |
12.3 Reporting on progress |
|
Functions: |
Describing tasks currently being completed Discussing delays |
Target Language: |
Phrasal verbs and word pairs relating to progress |
Theme: |
Publishing schedule problems |
UNIT 13 POLICY AND CULTURE |
13.1 Describing controls and restrictions |
|
Functions: |
Describing authority limits Describing restrictive measures |
Target Language: |
Controls and restrictions: verbs and nouns |
Theme: |
Security of information |
13.2 Discussing causes and effects |
|
Functions: |
Discussing causes Discussing effects Referring to sources of motivation |
Target Language: |
Verbs to describe influences and motivation + to ... / + from ...ing |
Theme: |
Effects of open-plan offices on communication |
13.3 Discussing codes of conduct |
|
Functions: |
Describing cultural behavior Describing personal judgments |
Target Language: |
Passive forms for describing attitudes and judgments Idioms and collocations for describing attitudes and judgments |
Theme: |
Cultural attitudes to working hours |
UNIT 14 ECONOMIC REALITY |
14.1 Referring to economic variables |
|
Functions: |
Referring to specific economic variables Referring to sectors of the economy |
Target Language: |
Economic vocabulary |
Theme: |
Business news |
14.2 Discussing the economic climate |
|
Functions: |
Referring to points in the economic cycle Describing changes in the economic climate |
Target Language: |
Language for describing economic ups and downs |
Theme: |
Economic history from the dotcom boom to the subprime mortgage crisis |
14.3 Discussing strategic responses |
|
Functions: |
Describing strategic reactions |
Target Language: |
Phrasal verbs: strategic changes |
Theme: |
Reacting to a downturn, determining the location of a new plant |
UNIT 15 ROLES AND RESPONSIBILITIES |
15.1 Describing responsibilities and functions |
|
Functions: |
Describing professional functions |
Target Language: |
Verbs and phrasal verbs for describing professional functions |
Theme: |
Appointing a new director to push through change |
15.2 Attributing and interpreting job titles |
|
Functions: |
Transforming descriptive language into titles Understanding inferences of specific titles |
Target Language: |
Suffixes in job titles: -er, -or, -ant, -ist Common job titles |
Theme: |
Embellishing job titles |
15.3 Discussing time-management issues |
|
Functions: |
Discussing time commitments Discussing time-management strategies |
Target Language: |
Time-management phrases |
Theme: |
Juggling commitments |