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Curso de Inglês para Empresas Gama APP - nível 3B

APP3B  Um curso de inglês comercial

 

 

UNIT 16                                         MARKET   FORCES

16.1        Describing   markets

Functions:

Describing market characteristics

Describing degrees of competition

Target Language:

Language for describing supply and demand

Language for describing competition in a   market

Theme:

Global competition

16.2        Success   and failure

Functions:

Describing degrees of success and failure

Target Language:

Language for describing successful and   unsuccessful products

Language for describing good and bad   commercial performance

Theme:

Success and failure in the movie business

16.3        Assessing   risk

Functions:

Explaining the nature of risks

Describing degrees of risk

Target Language:

Gerund forms: risk …ing, a risk/danger of   …ing

Words, idioms and collocations for   describing risk

Theme:

Internal competition to drive product   development

UNIT 17                                         FORECASTING

17.1        Making   predictions

Functions:

Expressing predictions

Describing degrees of likelihood

Target Language:

Language for describing certainty and   probability about the future

Theme:

Disruptive innovation

Future of CDs and online music

17.2        Future   timescales

Functions:

Referring to future timescales

Expressing short-term and long-term   forecasts

Target Language:

Expressions for describing future periods   of time

Theme:

Peak oil

Alternative power sources for vehicles

17.3        Forecasting   progress

Functions:

Describing future activities and events

Target Language:

Future continuous: will be …ing

Future perfect: will have (done)

Future perfect continuous: will have been   …ing

Theme:

Arrangements for future projects

UNIT 18                                         GUIDANCE

18.1        Advice

Functions:

Expressing comparative advice

Referring to and comparing specific   factors

Expressing degree and emphasis in   comparisons

Target Language:

Review and extension of comparatives and   superlatives

Theme:

Investment advice

18.2        Recommendations

Functions:

Expressing recommendations

Emphasizing the importance of   recommendations

Expressing cautionary insights

Target Language:

Language for making formal   recommendations

Language for urging and encouraging

Language for warning and cautioning

Theme:

Investment advice

18.3        Feedback   and criticism

Functions:

Summing up feedback

Describing action needed in response to   feedback

Target Language:

Language for describing acceptance and   rejection

Language for describing action based on   feedback

Theme:

Constructive criticism

Feedback on a product idea

UNIT 19                                         IN   WRITING

19.1        Conventions   of correspondence

Functions:

Beginning and ending formal and informal   emails

Target Language:

Formal language for beginning and ending   correspondence

Theme:

Formality in emails

Corresponding with native and non-native   speakers

19.2        Abbreviated   language in emails

Functions:

Using abbreviated words and style in   emails

Target Language:

Common abbreviated words and letter   abbreviations

Email style of omitting “I” and other   words

Abbreviated descriptions in email subject   headings

Theme:

Types of abbreviation and usage

19.3        Email   “small talk”

 

Functions:

Beginning and ending emails with friendly   expressions and “small talk”

 

Target Language:

Informal small talk in emails

 

Theme:

Common small talk subjects in emails

 

UNIT 20                                         DEVELOPMENT

 

20.1        Business   growth

 

Functions:

Describing business growth

Describing a company history

 

Target Language:

Language for describing business set-up   and expansion

 

Theme:

Sir Richard Branson and Virgin

Business expansion options

 

20.2        Company   difficulties

 

Functions:

Describing commercial problems

Qualifying the seriousness of problems

 

Target Language:

Words and phrases for describing problems

Terminology of business problems

 

Theme:

Turning round troubled businesses

Common business difficulties

 

20.3        Analyzing   background

 

Functions:

Describing a previous situation

 

Target Language:

Past perfect simple: had done

Past perfect continuous: had been …ing

 

Theme:

“Nissan 180”

The influence of background on business   strategy

 

UNIT 21                                         ON   THE PHONE

 

21.1        Getting   through

 

Functions:

Dealing with incoming phone calls

Calling a correspondent via a switchboard

 

Target Language:

Phrasal verbs used in telephoning

 

Theme:

Call management

 

21.2        Starting   and ending calls

 

Functions:

Beginning and ending phone calls politely

Enquiring whether someone is free to talk   on the phone

Referring to the subject of a call

 

Target Language:

Polite telephoning phrases

 

Theme:

Interruptions from phone calls

 

21.3        Phrasing   questions

 

Functions:

Phrasing questions politely

 

Target Language:

Indirect questions

 

Theme:

Enquiring about arrangements

Customer service questions

 

 

UNIT 22                                         SOLUTIONS

22.1        Discussing   requirements

Functions:

Carrying out a needs analysis

Emphasizing the importance of   requirements

Describing priorities

Target Language:

Language for describing needs

Language for emphasizing importance and   priorities

Theme:

Skiwear design

Workplace requirements

22.2        Problems   and solutions

Functions:

Describing problems generally

Referring to specific aspects of problems

Describing solutions to problems

Target Language:

Language for referring to and describing   problems

Language for describing solutions

Theme:

Dress codes at work

22.3        Explaining   strategies

Functions:

Explaining the reasoning behind decisions   and actions

Target Language:

Language for explaining reasons

Gerund forms: reason for …ing, a   means/method of …ing, a key to …ing, a mechanism for …ing

Theme:

Orange brand and logo

Keys to good logo design

UNIT 23                                         ON   THE AGENDA

23.1        Preparing   for a meeting

Functions:

Discussing the organization and   formalities of meetings

Target Language:

Specific terminology of meetings

Theme:

Arrangements for a meeting

Opening a meeting

23.2        Working   through an agenda

Functions:

Chairing meetings and understanding a   chairperson’s instructions

Referring to the documents of meetings

Target Language:

Phrases frequently used in meetings

Theme:

Common problems in meetings

Working through an agenda

23.3        Arranging   and delegating action

Functions:

Volunteering to take action

Requesting action and issuing   instructions

Confirming and emphasizing action to be   taken

Target Language:

I’ll…, I can…, I could…, Shall I… ?

Could you… ?, Can you… ?, Would you… ?,   Will you… ?, Would you mind …ing?

Imperative

Theme:

Decisiveness vs. pushiness

A crisis meeting

UNIT 24                                         COMMUNICATION

24.1          Communication   processes

Functions:

Refer to   conversations with others

Organizing   a discussion process

Target   Language:

Language   for describing communication and information flow

Theme:

Developing   ideas informally

24.2        Reporting   on discussions

Functions:

Reporting what was said in specific and   general terms

Target Language:

Reported speech

Theme:

Discussing an idea informally

Exploratory discussions with a   prospective employee

24.3        Reporting   on sentiments

Functions:

Expressing observations and impressions

Describing sentiments

Target Language:

Language for describing reactions and   sentiments

Theme:

(Extension of themes from 24.2)

UNIT 25                                         SOCIALIZING

25.1        Polite   phrases

Functions:

Meeting and greeting people using the   right register

Using polite expressions appropriately

Target Language:

Polite phrases

Theme:

Evolving usage patterns with polite   phrases

25.2        Hobbies   and interests

Functions:

Discussing hobbies and interests in the   context of small talk

Target Language:

Personalized language for describing   leisure pursuits

Extension of phrasal verbs

Theme:

Cultural perceptions of hobbies

25.3        Eating   out

Functions:

Talking about food, drink and recipes

Explaining dishes on a menu

Target Language:

Diverse food and drink vocabulary

Theme:

HSBC eels   commercial

Global table   etiquette

UNIT 26                                         CAREERS

26.1        Education   and career

Functions:

Summing up your education and   qualifications

Describing your career progression

Target Language:

Language for describing educational   achievements

Language for describing career history

Language for describing the professional   learning process

Theme:

Aims of a mentoring program

26.2        Professional   experiences

Functions:

Describing the outcome of past actions   and events

Target Language:

was(n’t)/were(n’t) able to, was/were   unable to

could, couldn’t

managed to / didn’t manage to

Theme:

Overcoming language barriers

26.3        Skills   and track record

Functions:

Describing levels of skill

Describing reputations

Target Language:

Language for describing skills

Language for referring to reputation and   track record

Theme:

Managing talent

UNIT 27                                         PRESENTING

27.1        Structuring   a talk

Functions:

Outlining the subject-matter of a   presentation

Moving from one subject to another

Target Language:

Phrases for introducing and punctuating a   presentation

Theme:

Preparing presentations

27.2        Contrasting

Functions:

Contrasting opposing arguments

Building an argument persuasively

Target Language:

Words and phrases for contrasting

Theme:

Preparation   techniques: scripts vs. notes

27.3          Emphasizing

Functions:

Emphasizing   important arguments

Target   Language:

Emphatic

Theme:

Getting   the message across during a talk

UNIT 28                                         STANDARDS

28.1        Describing   rules

Functions:

Referring to rules and regulations

Discussing issues relating to legality   and illegality

Target Language:

Language for discussing legal issues

Theme:

Protecting intellectual property

28.2        Compliance

Functions:

Describing   legal requirements and provisions

Refer to   compliance and non-compliance with rules

Target   Language:

Language   for describing compliance with regulations

Theme:

Airport   security

Security   at company premises

28.3        Contingency   plans

Functions:

Describing “if” scenarios

Describing contingency plans

Target Language:

If (s.t.) should happen… / Should (s.t.)   happen…

If (s.t.) were to happen… / Were (s.t.)   to happen…

Words and phrases for describing   scenarios

Theme:

“ETOPS” rules for commercial flights

UNIT 29                                         INCIDENTS

29.1        Events   and circumstances

Functions:

Relating past events and surrounding   circumstances

Target Language:

Review of past and perfect tenses

Theme:

Project incident

Amusing incidents at work

29.2          Analysis   with hindsight

 

Functions:

Expressing   analysis and judgment of past actions with hindsight

 

Target   Language:

Third   conditional

 

Theme:

Project   incident, continued

 

29.3          Crisis   management

 

Functions:

Describing   reactions to incidents

Discussing   the consequences of incidents

 

Target   Language:

Language   relating to crises

 

Theme:

Incident   management from a PR perspective

 

UNIT 30                                         NEGOTIATING

 

30.1          Negotiation   analysis

 

Functions:

Discussing   negotiating approaches and problems

 

Target   Language:

Language   for describing negotiations and agreements

 

Theme:

Getting   to Yes approach   to negotiating

 

30.2          Positions   and proposals

 

Functions:

Describing   degrees of willingness

 

Target   Language:

Language   for describing degrees of willingness

 

Theme:

Preparing   for a negotiation

An   extract from a negotiation in progress

 

30.3          Confirming   agreement

 

Functions:

Drafting   written confirmation of agreement

Describing   contractual obligations

 

Target   Language:

Language   for describing commitment

 

Theme:

Summing   up agreement prior to contract stage